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5 KEY ELEMENTS TO INCLUDE IN YOUR HOLIDAY FACEBOOK ADS

It’s the ho ho holidays! A time of cheer, laughter and shopping, lots and lots of shopping. There’s going to be a myriad of shoppers and potential customers in the shops and a million more online! You can leverage on this by putting up ads on social media.

Facebook is one of the largest digital marketing avenues available, with more than 2 billion users. You don’t want to sleep on this; you really don’t. No worries, we’ll drop some tips to make your Facebook ads pop this season! Stay with us.

HIGHLIGHTS OF 2018 HOLIDAY SEASON SALES

Sales in 2018 saw a 5.4% total in retail spending growth. Gen Xs took the cake as the highest spenders with an average of $782 in the US and £425 in the UK. Millennials came a close second, leaving Baby Boomers as the least spenders, according to Cloudways.com.

Digital Commerce 360 also noticed that cell phones seemed to be the most popular channel for online shopping in 2018, as they accounted for 40% of total online sales. To this effect, in-store traffic in the US reduced by 7.5%. These figures show that holiday spending has leaned towards online purchases in 2018. It’ll probably be the same in 2019, let’s find out.

SOME INTERESTING HOLIDAY SALES PREDICTIONS FOR 2019

Mckinsey & Company, a marketing and sales concern, reports that almost a third of shoppers expect to spend more this year than in 2018, especially Millennials and Gen Zers.

With the focus on the shopping season across Canada, Germany, The United Kingdom, and the United States, Mckinsey believes that omnichannel shopping behaviours are on the rise. Shoppers do not only go physically to the shops, about 62% plan to visit both online and in-store, with more leaning towards the convenience of online purchases.

Holiday shopping is also starting earlier this year. Many people are researching and budgeting ahead of time and will start their spending from October, finishing their shopping before the end of December.

Most predictions envisage the rise of the use of AI for shopping, and increase in online sales for the holiday season, with online shoppers likely to spend $1 trillion in the US and over £2 billion in the UK during the Christmas of 2019.

HOW FACEBOOK ADS CAN BOOST HOLIDAY SALES

So you see, it’s clear that the majority of your customers during holiday seasons could be found behind the screen of a phone, tablet, laptop, or desktop. How then can you reach these people in the cheapest way possible? Through Facebook advertising! Not convinced? Ok, let’s take a glance at the benefits of Facebook ads to your holiday sales.

a) Lots of people use Facebook

    Up to 80% of all the people on the Internet use Facebook and a lot of those numbers check their timelines several times daily. It is a bustling gold mine of prospective holiday shopping customers.

    b) You can easily reach your target audience

      Facebook ads let you streamline your exact audience, rather than wasting resources on a broad spectrum of people. Less money paid on ads, more gained in profit.

      c) It could send customers to your Brick and Mortar store

        Even though e-commerce is thriving, people still go into stores daily to purchase products. You can send some of that traffic your way by putting up local-awareness ads and carousel ads that pinpoint people within the location of your business and directing them there.

        d) It’s traffic. The good kind.

          The traffic generated from people clicking on your ad, and being redirected to your website increases the SEO ranking of your business, making it easier for more people to find you and your products within and outside Facebook, in the holiday and after too. Of course, this only works when you have content that keeps them on your site.

          Which leads us to:

          5 KEY ELEMENTS TO INCLUDE IN YOUR HOLIDAY FACEBOOK ADS

          When running Facebook ads for Easter, Christmas, Hanukkah or other holiday seasons, there are quite a few things you need to add to your holiday Facebook ads to give them that extra zing that will keep your customers coming for more. We’ll cover five of them.

          1. Start with your bestsellers

          If you’re just starting out on the whole Facebook ad journey and want an edge in this holiday season, you will need to put your best foot forward. Create ads about your winning products; that way, you can get your potential clients hooked on the first try.

          2. Optimise your website landing page

          Let the ad lead the customer directly to where the products are displayed on your website and not a home page or somewhere else. You should know that the attention span of the average internet user does not last long. Furthermore, make sure your ads are mobile-friendly.

          3. Content is precious

          People love content. Most would rather interact with an engaging article than an advertisement. So you could switch it up, or you can combine the two. Warm them up with stories, articles, or videos ‒ they do work better than images‒ then get them interested in what you’re selling. Maybe hire someone to test your products and write good reviews about it on their blog, then put up a link to that article.

          4. Create Suspense

          You could make customers eager for your services/products by putting up Facebook ads that show a countdown to whatever holiday or season promo is around the corner. Be consistent in dropping mouthwatering info that keeps your audience on the edge of their seats.

          5. Freebies

          This season, it would profit your business if you throw in freebies when customers make purchases. For example, free, low-cost products attached as add-ons, or free expedited shipping if you have the budget for it.

          CONCLUSION

          There you have it: this article with 5 easy to follow tips for holiday Facebook ads and making a profit off them. Let us go through them again:

          • Put up your best stuff
          • Link the ads straight to the products on your website
          • Create awesome content
          • Make holiday countdown ads
          • Offer free services/products

          To help you further, Facebook publishes a holiday guide every year, that contains critical tips for maximising sales from your holiday Facebook ads. The official holiday guide of 2019 can be accessed here. Do you have any other things you think we should add?